Friday, May 2, 2014

"Anisong" singers going on hiatus one after another..."CDs sell more when seiyuus sing the theme song"

1: れいおφ ★@\(^o^)/:2014/04/28(月) 13:38:06.99 ID:???
A certain anisong singer surprised many when she tweeted a month ago: "April 1, 2014. I am now a freelancer". This was the singer HIMEKA. She arrived in Japan back in 2008 from Canada. She participated in the 2nd Japan Anisong Grandprix which was held in the same year and took home 1st place. She then made her major debut with Sony Music Entertainment.

Right after making her debut, she sang the theme songs to Valkyria Chronicles and Tegamimachi which instantly gained her fame, but her anisong tie-ups came to a halt in 2010. She released an album in 2011 and then switched over to 5pb.  
She handled a number of theme songs for games, but her contract was not renewed come April 1 of 2014. Because of this, she has lost her eligibility to stay in Japan, and will need to leave the country on May 2 unless she finds a new label.

Right around the time of this was the news of the cancellation of this year's 8th Anisong Grandprix. This competition started back in 2007 and has been a yearly event, with preliminaries being held all over Japan until the finals take place in Tokyo. The winner of the grandprix got to debut professionally as an anisong singer. This competition was one of the biggest events that symbolized the anisong boom that took place years ago.

This event has procured a number of anisong singers such as Shuhei Kita and Sayaka Sasaki and has been a popular entry point for aspiring singers to achieve their dreams. However, controversy struck the event as a lot of viewers and industry members doubted how Natsumi Okamoto, whose singing ability was widely criticized, was able to win the event. This even prompted the competition chairperson Ichiro Mizuki to post criticisms about the judges on Twitter. There have been no further comments or explanations made regarding the cancellation of this year's event, which has led to further speculations.

(Continued after the jump)

2: れいおφ ★@\(^o^)/:2014/04/28(月) 13:38:15.35 ID:???
The news about the Anisong Grandprix made all the headlines this spring, but there was also news of singer/songwriter Azusa, anisong singer Natsuko Aso, and seiyuu Megumi Nakajima all announcing that they would be taking a break from singing anisongs to focus on other things.

Each of these talents have their respective circumstances, but one common factor is the change in the anisong marketplace. When you look at the 88 anime theme songs in the Spring of 2007, you would see that 26 of those were performed by anisong singers, while only 7 were performed by seiyuus who were in the anime itself, or seiyuus who also had a musical career.

Fast forward to 2014, and of the 90 anime theme songs this spring, only 15 songs are performed by anisong singers, while a whopping 45 songs are performed by the seiyuus. The general ratio has made a complete turnaround, which has even led to the reduction of actual slots for these anisong singers.

Looking at the CD sales would also show that anisongs sung by seiyuus have performed better on the charts, which has led to the producers opting to just utilize the actual seiyuus for the theme songs due to their idol-like popularity.

It's been a long time since people have used the phrase "Anisong Boom", but it seems that the actual anisong singers themselves have not been benefiting from it that much. It cannot simply be said that the anisong bubble has burst, but the industry probably needs to stop and rethink about the current situation of anisongs.

4 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:40:58.05
I'm fine as long as Kumiko Osugi doesn't go on a break
5 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:41:24.52
たまにはいいけど、いつも同じ声で変わり映えしないし 特にイラつくのがメインヒロインが1人で歌うならいいけど、 何人もで変なネタ入れながら歌われるとうざい
It's fine once in a while, but it just seems too repetitive when you keep on hearing the same voice all the time. I'm fine when the main heroine sings the song by herself, but the thing that irks me the most is when the other characters all sing a line or 2 for laughs.
7 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:41:41.23
Anisongs won't sell without the brand. It'll just disappear sooner or later.
9 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:42:36.53
キャラクターがバカみたいな合いの手入れるアニソン聞くと、 バカ相手なのわかって商売してるなあと思う。
When I hear foolish interludes or inserted remarks made by characters in anisongs, I always think that "Wow, these people know that their business is aimed at stupid people".
13 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:43:11.58

I can't differentiate anisong singers from seiyuu singers. Everything inside of me has just stopped moving post Mitsuko Horie.

17 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:45:10.43
What about Angela-san?
18 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:45:33.36
Then what will happen to FLOW who transformed into an anisong band because their regular songs can't cut it?
19 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:45:44.20 ID:qtod/
これってさあ アニメに関係ない音楽業界人が 今アニメが旬ならそこから儲けようぜって作戦なんだろ? 声優やアニメを踏み台にしただけだな 特に某CSのとこはな。
今後はアニメ業界もこういう話に乗らないほうがいい。 声優やアニソン歌手、それを支えるスタッフとファン 全てを傷つける。
This was all just the doing of some people in the music industry who tried to do business in the anime industry because it was the "in" thing, while trampling on seiyuus and anime in the process, right? Especially this certain CS network.
The anime industry should refrain from this kind of stuff in the future. It will all just hurt the seiyuus, anisong singers, and the staff and fans who support them.

22 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:46:48.27
その辺 Lantis とかは頑張ってるからそのままでいてほしいな
Lantis has been working hard in that field so I want them to keep at it

20 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:45:50.92
meg rockとか石川智晶とかみたいに作詞作曲側に回れる人もいるけど 歌だけの人は辛い時代だね
There are people like meg rock and Chiaki Ishikawa who will then head on over to songwriting and composing, so I guess these are difficult times for people who can only sing.

50 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:55:00.88
アニソン歌手に求められているのはそこでしょ。声優は自分で曲を作れないから そういう意味ではアニソンシンガーソングライターというべきか たまに自分でも歌って箔をつける
That's what they're looking for in anisong singers because seiyuus can't write their own songs. In that sense, they should be called anisong singer/songwriters. And then they sing once in a while to add gloss to their careers.

21 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:46:47.37 ID:+LZ+/
The main consumer base are moe pigs so there's no helping it if it's seiyuus > dedicated singers
24 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:47:07.68
Aki Misato has disappeared too
26 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:48:13.07
悲惨やなあ外国から来て優勝して食ってけると思ったろうに 帰ってもアニソン歌手なんか今後に役立たんやろ
That's so tragic. She came from overseas, wins the competition, and thought that she can make a living here. Even if she goes back home, being an anisong singer won't do her any good at all.
29 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:48:56.54 ID:/


> news of the cancellation of this year's 8th Anisong Grandprix

Because of the complaints that the entire thing is rigged, right?
30 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:49:20.50

There's no added value or anything to just being an anisong singer. There's no appeal to it if the entry point is also the exit.
32 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:50:44.01
In the end, it all boils down to the strength of the agency
34 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:50:54.57
I guess it is better for them to have the seiyuus who were cast sing instead
36 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:51:54.04
There's also the route of underground DVD→AV like the singer from Conan

41 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:52:54.86
昔の無関係なタイアップと違って、ちゃんと作品に合わせた曲をやるようになったし、 音楽番組でも堂々とアニメの主題歌だと言うようになった。

It's true that the number of anisongs sung by seiyuus have increased, but singers and bands who aren't really specializing in anisongs are also proactively accepting projects like this as well.
Unlike unrelated tie-ups in the past, they're now properly matching the songs to the series. Even on the music programs,  they're also announcing that the song is the main theme song of an anime.
42 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:53:12.17
深夜アニメは声優のアニソンばかりで、児童向けアニメはJ-POP歌手やバンドのタイアップばかりだし 今年はプリキュアまでもがAKBだし、正統派のアニソン歌手の居場所が無くなってるのは確かなのかも知れないな。
Late night animes all have seiyuus singing the anisongs, while kids' anime theme songs are sung by J-POP singers or bands. Even this year's PreCure is sung by AKB, and I think that there really is no more place for actual anisong singers.

51 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:55:12.15
Idols have been singing anisongs for 30 years now. It's wrong to give out AKB as an example.
62 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:57:14.34
そんな事くらい知っとるわ。 それが昔より増え過ぎたって話をしてるだけだよ。 今はどのアニメを見ても企画物アイドルばっかりだ。
I know that much. I'm just saying that this has been increasing in recent times. Nowadays, all the anime you see are those project tie-ups with idols.
77 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:00:48.80
知ってたらなおさらAKBなんか例えに出さないのにw 嘘つかなくていいんだよww
If you knew then you wouldn't have mentioned AKB w No need to lie ww

43 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:53:15.16
There's a lot more anisongs now where the lyrics aren't related at all to the anime

72 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:59:32.41
それ一昔前の話じゃね? 今はもう一周して、積極的に内容に絡めてきてるのそれなりに見かけるけどなぁ
I think you're talking about the situation a few years ago. Nowadays, I see a lot of songs which are aggressively trying to match it with the contents.

46 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:54:10.13

When this sort of thing continues, nothing will be left in the end. I don't think that songs performed by idol seiyuus will still be remembered after a few years. It'll just go downhill from here.
47 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:54:47.42
アニソン専門歌手なんてカテゴリーがそもそも特殊すぎるんだから 余程飛び抜けた何かを持ってないと残れないわな つか70年代ですらアニメの主題歌なんて声優が歌ってたしな
The category "anisong singer" in itself is too obscure, they won't last unless these people possess something extraordinary. But even idols sang anime theme songs back in the '70s.
53 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:55:44.99
アニメに限らず、特撮もJ-POP歌手やバンドが多くなっちゃったし アニメ・特撮はJ-POPとアイドル声優に支配されてしまったんだ。 これも日本がアイドル大国故に起きた悲劇だと思うけどね。
It's not just anime, even tokusatsu have been using a lot of J-POP singers and bands. Anime and tokusatsu are just being dominated by J-POP and idols. I think this is the tragedy that has been brought forth by Japan being the idol kingdom.
59 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:56:58.47
Well, they're basically nobodies from a civilian’s standpoint
64 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:57:26.88
元々ソニーやエイベってアーティスト使い捨てだろ? その点ランティスやキング(スタチャ含む)は大切にされてる印象
SONY and Avex just treat their artists as disposables, right? While Lantis and KING (including Starchild) on the other hand treat their artists with care.

75 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:00:04.12 ID:qtod/
KINGはずーっとアニメのレーベルを何十年も持ってたからね。 こんな時代が来てやっててよかった、じゃないかな。 例の>>1との差はなんだろう
KING has had a dedicated anime label for a few decades now. I think they're happy that this sort of era has come. I wonder what the difference is with >>1.

65 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:57:45.74
This competition was only held 7 times, so they can't say that it has procured a lot of new talents
66 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:57:58.40 ID:VJMvn/
But Hekiru Shiina's selling well, right?

71 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:59:22.52
Of course because she's become a professional singer

67 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:58:17.83

Wotas prefer younger girls, right?
As an idol-wota, that's what I think.
70 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 13:59:13.37
鮎川麻耶や岩崎良美、森口博子ぐらい歌えるようになってからデビューさせろと 進撃のOPとか最低 あれで紅白に出れるんだから日本のマーケットは異常

There's just too many singers nowadays who sing in such a way that you can't even make out the words to their songs, or you can't hear their voice, or sing in a creepy manner.
They should only make these singers debut once they're on the level of Mami Ayukawa, Yoshimi Iwasaki, or Hiroko Moriguchi. That Shingeki opening song in particular is the worst. And you can tell that Japan's marketplace is abnormal since something like that becomes popular.
82 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:01:42.47
Idols may be necessary, but I hope the world turns into a place where even semi-pro singers who have tremendous singing prowess can also become popular
85 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:01:58.40


Characteristics of songs liked nowadays by anime lovers

 - They want higher sound pressures, that will even break the sound of the tune
- 4/4 beat songs that incorporate strings and piano and bring out a sense of speed are instantly considered godly songs
- 80% of the time, they include a rhythm pattern where fans can go PPPH on the 2nd verse
- Inferior Yasutaka Nakata rip-offs
- They like ikemen-sounding voices that lack punch

95 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:03:48.60 ID:qtod/
I think I'm the 2nd one there

88 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:02:12.51
てかアニメも、普通の人気歌手グループとタイアップするようなってるから 声優のを使うだけでも、まだ頑張ってる・・・・
Animes also have tie-ups with popular singers or groups so you can say that they're still managing to hold their own even by using seiyuus....
90 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:02:49.96
I don't want Annabel and Maaya Sakamoto to stop
92 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:03:31.45
作品に対する愛がないよね 金儲けでやってるだけみたいなのがはびこれば 誰も幸せにならないし業界自体が終わっていくよ
There's no love towards the series. If there's more of the ones who are in it just for the profits, then no one would become happy and the industry itself will just be finished.
94 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:03:43.90

There's no demand for it, simple as that.
Ani-wotas don't understand music at all anyway.
97 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:04:39.10
そんなことよりアニソンをただ劣化コピーしてLIVEやって客から金取ってる アニソンバンドってのの存在が全く意味がわからないんだが。
I don't exactly get the existence of anisong bands who just make inferior covers of anisongs, play them at concerts, and get money from the fans.
99 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:05:08.22
アニソン歌手って殆ど結構うまいけど一般向けでは売れなかった歌手がやってるよな で、今時結構うまい売れない歌手なんて山程いる訳で
Most anisong singers are pretty good, but I think they are the ones who weren't able to break into the mass market. And nowadays, there's an abundance of good singers who can't even make it big.
102 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:05:45.10
逆に歌って踊れる声優が増えすぎ さらにはラジオやったりバラエティー番組作ってみたり アイドルと変わらんやん
Conversely, I think that there's just too many seiyuus who are also singing and dancing. They even have radio shows, or make their own variety shows... It's no different from idols anymore.
111 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:07:25.42
No one's saying it, but the anime bubble will burst soon.

115 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:08:19.15
When did the bubble arrive?

120 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:09:15.54
それ何年もずっと言われてきてるけど なぜか本数が増えてる
Everyone's been saying that for a number of years now, but the number of animes has just been increasing.

117 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:08:47.27
You guys are fussy when talents have voice acting roles, but you're fine with seiyuus as singers?
118 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:08:49.53
こうして見てるとアニソンの状況って日本のヘヴィメタルシーンと同じだな。 メタルもメタルで正統派は受けいられず、DMCとかBABYMETALとかが受け入れられてるから。
Looking at it like this, it seems that the situation of anisongs is pretty similar to Japan's heavy metal scene. Pure, orthodox metal in itself isn't accepted in contrast to things like DMC and BABYMETAL.
Japanese people have always loved queer unorthodox stuff and idols, and probably don't like macho anisongs and metal music.

127 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:10:41.31
If the singer is truly popular and good at singing, then she'll still be able to find her path outside of anisongs.
128 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:10:58.13
Because everyone's a grandpa and grandma already. It's amazing how all these anisong singers have been aging so much.
138 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:12:55.17
Bottomline is that the seiyuu pig wotas aren't oinking to regular singers so they can't sell well
149 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:15:43.05
日本では皮肉にも「アニオタどもキメえwwwww」って言ってるようなビジュアル系バンドwが アニメの主題歌に使われることで海外で知られて人気でて、 海外のアニオタ相手にシッポ振ってライブやってるからなw
Ironically, visual-kei bands (w) who say things like "You ani-otas are disgusting wwwww" in Japan suddenly become popular overseas because of their songs being used as an anime theme song, and then they hold concerts overseas, wagging their tails in front of these foreign ani-otas.
And then in Japan, they smugly say "We've gone international". It's so funny.

160 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:18:29.84
These singers just can't earn decently without tie-ups
173 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:22:14.84 ID:BxL/
HIMEKAもったいない むちゃくちゃうまいのに
Too bad for HIMEKA. She's really, really good...

139 :名無しさん@恐縮です@\(^o^)/:2014/04/28(月) 14:12:55.59
歌える声優さんが増えたと業界の進歩を喜ぶべきか、 それとも声優オタしかいねえと嘆くべきか…
Should we rejoice at the fact that the industry has made progress with the increase of seiyuus who can sing?
Or should we lament over the fact that the market only consists of seiyuu otas...?

Original Thread: 【音楽】アニソン歌手が続々と活動休止・・・「アイドル的な人気がある声優が主題歌を歌ったほうがCDも売れる」

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